Talk: Human Centered Design with Head of Product Design at Fantasy Interactive, Peter Smart

Peter leads global design agency Fantasy Interactive and ships industry-shifting products for the likes of Netflix, UFC, Google, Facebook, Huawei, Twitter. In his talk at Awwwards Conference Amsterdam, he dives into some of Fantasy's most successful product launches, reveals how to create experiences that set new standards, and considers what it means to create products for humans not robots.

We want to help elevate the role of design and designers in creating expereinces - its not about creating building screens anymore

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