Timeless Logo Designs: The Creative Process

Name: Timeless Logo Designs: The Creative Process
Author: Kwaku Amprako

By Kwaku Amprako

Language: English
Certificate: of completion
Subtitles: English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
Duration: 3 Hours 41 Mins

Now

9.99$

/$100

Effective logo design is all about visually communicating a brand’s message to their audience. When a logo comes to represent all of the feelings that a brand embodies, that logo becomes timeless. The most successful logo designers understand the creative processes required to craft a timeless logo.

Category	Course format	Language	Duration	Level
Art Direction, Identity Design	Online	English with Subt.	3 Hours 41 Mins	Advanced

In this course, you will learn how to design timeless logos. You will learn to generate impactful ideas by elevating your thought process and mastering the art of thinking outside the box. You will also learn how to specialise as a logo designer — giving you the skills you need to work with high-profile clients in any industry.

(*) The times of the chapters as well as the total duration of the course are approximate and may have some variation

Modules

What you will learn
in this course.

Lessons

Chapters

Duration
Lesson 1

Welcome

5

29:31 Mins

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- Welcome
  
  00:43 Mins
- My Story So Far
  
  05:34 Mins
- Understanding Simplicity
  
  01:47 Mins
- The Greatest Logos Ever
  
  06:46 Mins
- Dissect & Study
  
  14:41 Mins
Lesson 2

Excellence of Elementary Shapes

4

22:44 Mins

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- Importance of Geometric Shapes
  
  01:00 Mins
- Shapes & Symbols Package
  
  17:23 Mins
- Why Is Minimal Design Timeless?
  
  01:41 Mins
- How To Think Outside The Box?
  
  02:30 Mins
Lesson 3

Semiotics: Signs & Symbols

1

01:29 Mins

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- What Is Semiotics & How Can We Use Semiotics In Logo Design?
  
  01:29 Mins
Lesson 4

Inspiration From Professionals

5

05:41 Mins

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- Kostadin Kostadinov
  
  01:30 Mins
- Manny Ezeh
  
  01:31 Mins
- Davor Butorac
  
  00:58 Mins
- Everton Gargioni
  
  01:40 Mins
- Robert Matyas
  
  01:03 Mins
Lesson 5

Putting Pen To Paper

4

29:01 Mins

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- Semantic Tree
  
  04:26 Mins
- Finding The Connections
  
  10:51 Mins
- Is Sketching Necessary?
  
  02:13 Mins
- Getting Our Ideas Down
  
  11:31 Mins
Lesson 6

The Use Of Grids

4

26:11 Mins

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- When Are Grids Needed?
  
  01:40 Mins
- Different Types Of Grids
  
  02:56 Mins
- How To Take Advantage Of Grids In Adobe Illustrator
  
  05:37 Mins
- The Right Way To Create Timeless Logo
  
  15:58 Mins
Lesson 7

Making Mockups

1

08:30 Mins

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- Making the mockup
  
  08:31 Mins
Lesson 8

The Secret Chapter

3

05:36 Mins

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- How To Get Inspiration
  
  02:01 Mins
- ‘Must Have’ Logo Design Books
  
  02:52 Mins
- What Is Logo Package Express?
  
  00:43 Mins
Lesson 9

Logo Package Express

1

11:17 Mins

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- How To Use Logo Package Express
  
  11:17 Mins
Lesson 10

BONUS CHAPTER: Entering The Big League

4

05:07 Mins

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- What Do High Profile Clients Look For?
  
  00:58 Mins
- The Importance Of Specialising
  
  01:44 Mins
- Using creative platforms
  
  01:19 Mins
- How to increase your prices
  
  01:06 Mins
Lesson 11

Conclusion

1

08:00 Mins

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- Conclusion
  
  00:50 Mins

Meet the teacher

Kwaku Amprako

Independent graphic designer, and logo design specialist.

Algesal

Sonar

DHL Logo Redesign

Logofolio 3: Quadrilaterals

GAMEBLOK

MAHOHI

Logo design is about communicating visually to the audience. Timeless logo design does this forever. It is crucial to understand what truly makes a logo design timeless as well as how impactful it can be due to its creative process.

Now

9.99$

/$100

Course Content

Effective logo design is all about visually communicating a brand’s message to their audience. When a logo comes to represent all of the feelings that a brand embodies, that logo becomes timeless. The most successful logo designers understand the creative processes required to craft a timeless logo.

Features