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6 lessons (2h 13m)
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Audio: English -
English, Spanish, French, Japanese, Italian, Portuguese
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course included in the creative pass
Nordic Design Intensive Course: Complete Branding
Creative Collective
full creative pass
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Master the Art of Brand Creation: From Strategy to Visual Identity. Learn how to build a distinctive brand, from research and copywriting to design and presentation. Make your product stand out.
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| Graphic Design, Typography, Product Design | Online | English with Subt. | 2h 13m | Beginner |
This course takes you through the entire branding process with a practical, results-driven approach. You'll start by analyzing client needs, conducting research, and defining the target audience and brand values. Next, you’ll develop a compelling name and slogan before designing key visual elements, including logos and striking mockups. To complete the process, you'll put together a professional branding toolkit and learn how to present your work effectively.
Blending branding fundamentals with hands-on projects, this course provides real-world application to strengthen your skills. The content is engaging and visually driven, drawing inspiration from the simplicity and functionality of Nordic design. By the end, you'll be able to create a comprehensive branding toolkit tailored to any client’s needs.
Course Content
Explore Every
Course Chapter
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Lessons
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Lesson 1Introduction
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About Us
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Influences
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Lesson 2Brand Positioning
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Defining the Client
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Debriefs and Mood Boards
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The Brand Name and Slogan Creation
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Lesson 3Visual Design
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The Logotype, Not Logo Mark
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Shapes and Colors
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Mock-Ups
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Lesson 4Putting It All Together
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The Difference between a Brand Book and a Toolbox
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Creating Your Own Tool Kit
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Showcasing Your Work to the World
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Lesson 5Client Presentations, Social Media, and Animation
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The Secrets to a Successful Client Meeting
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Creating a Beautiful Instagram Feed with Mock-Ups
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A Simple Logo Animation to Wow the Public
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Lesson 6Final
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Final
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Meet the teacher
Hmmm Creative Studio
Hmmm is an award winning creative collective developing identities/re-brands, packages, web, motion and communication – working with companies in all areas from small to iconic.
Course Content
This course takes you through the entire branding process with a practical, results-driven approach. You'll start by analyzing client needs, conducting research, and defining the target audience and brand values. Next, you’ll develop a compelling name and slogan before designing key visual elements, including logos and striking mockups. To complete the process, you'll put together a professional branding toolkit and learn how to present your work effectively.
Blending branding fundamentals with hands-on projects, this course provides real-world application to strengthen your skills. The content is engaging and visually driven, drawing inspiration from the simplicity and functionality of Nordic design. By the end, you'll be able to create a comprehensive branding toolkit tailored to any client’s needs.
Features
- English
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Beginner
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Hmmm Creative Studio
Teacher at awwwards.com
If you have any questions about this course, please contact us
