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6 lessons (2h 13m)
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Audio: English -
English, Spanish, French, Japanese, Italian, Portuguese
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course included in the creative pass
Nordic Design Intensive Course: Complete Branding
Creative Collective
full creative pass
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Master brand creation: from research and copywriting to design and showcasing. Make your product stand out.
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| Graphic Design, Typography, Product Design | Online | English with Subt. | 2h 13m | Beginner |
You will learn how to develop a full brand identity using a practical and efficient approach. Starting with understanding client needs, researching, and defining the target audience and brand values, you will then dive into creating a name and slogan, followed by designing visual assets, including logos and impactful mockups. Finally, you will create a professional branding toolkit and showcase your work to the world.
The course content combines branding theory with hands-on exercises to help you execute real-world projects. It is designed to be dynamic and visually appealing, inspired by the minimalism and functionality of Nordic design. By the end of the course, you will be able to create a branding toolkit adapted to any type of client.
Course Content
Explore Every
Course Chapter
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Lessons
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Lesson 1Introduction
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About Us
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Influences
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Lesson 2Brand Positioning
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Defining the Client
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Debriefs and Mood Boards
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The Brand Name and Slogan Creation
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Lesson 3Visual Design
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The Logotype, Not Logo Mark
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Shapes and Colors
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Mock-Ups
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Lesson 4Putting It All Together
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The Difference between a Brand Book and a Toolbox
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Creating Your Own Tool Kit
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Showcasing Your Work to the World
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Lesson 5Client Presentations, Social Media, and Animation
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The Secrets to a Successful Client Meeting
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Creating a Beautiful Instagram Feed with Mock-Ups
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A Simple Logo Animation to Wow the Public
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Lesson 6Final
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Final
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Meet the teacher
Hmmm Creative Studio
Hmmm is an award winning creative collective developing identities/re-brands, packages, web, motion and communication – working with companies in all areas from small to iconic.
Course Content
You will learn how to develop a full brand identity using a practical and efficient approach. Starting with understanding client needs, researching, and defining the target audience and brand values, you will then dive into creating a name and slogan, followed by designing visual assets, including logos and impactful mockups. Finally, you will create a professional branding toolkit and showcase your work to the world.
The course content combines branding theory with hands-on exercises to help you execute real-world projects. It is designed to be dynamic and visually appealing, inspired by the minimalism and functionality of Nordic design. By the end of the course, you will be able to create a branding toolkit adapted to any type of client.
Features
- English
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Beginner
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Hmmm Creative Studio
Teacher at awwwards.com
If you have any questions about this course, please contact us
